For more information on
Presentations and Seminars,
please contact the author.
Click here.
Peter Rosenwald has been a keynote speaker at leading conferences in the U.S.,
Europe and Latin America (including the DMA Latin America Meeting, DM News
International Conference, 3 major presentations to the Montreux DM Symposium). His
wide knowledge of all aspects of direct and data-driven marketing allows him to develop
uniquely interesting and compelling presentations that stimulate and motivate groups.
Presentations on Accountable Marketing
  • The importance of accountability in all marketing efforts and the techniques for
    effective accountable marketing have been built into lively and fascinating
    presentations for industry events.
  • Formats include a 2 and one-half hour (half-day) presentation and a Keynote
    45-60 minute "Highlights" version.
  • Custom designed presentations for special industry segments can be developed
    on request.
Seminars on Accountable Marketing
  • A full-day seminar designed for in-company or university use with smaller groups
    on an informal basis has been developed and various formats can be adapted.
Accountable Marketing: The Economics of Data-Driven Marketing - 2005