There is no better book when you want to learn the economics of reaching the people who count, as opposed to counting the people
you reach.
Reimer Thedens, Chairman/CEO, Ogilvy One Worldwide Ltd., London

... a necessary primer and source of wisdom for every marketer Accountable Marketing should be required reading for any one
engaged the business of marketing...even as a marketing veteran, I learned something valuable from every chapter. The book
is readable, informative and constantly interesting.
Lester Wunderman

...an excelent foundation for anyone looking for a reliable, practical method of ensuring their marketing dollars are well spent...
very practical, easy to read and full of helpful examples. A must have for everyone´s marketing library.
Peter Jupp

...a must read for any today´s marketer...a truly tool that any serious marketer will find of enormous value.
Jerry I. Reitman
Executive Vice President (retired) The Leo Burnett Company
Author of Beyond 2000: The Future of Direct Marketing

...fills a real need in the market... a practical, how-to-approach to bringing accountability to marketing where it wasn´t before with
examples that are clear and concise, and easy to apply to new situations...
Alan Weber
President, Marketing Analysis Group
Co-author, Desktop Database Marketing

If you´re in business...and seeking to maximise your share of your customer´s wallet, this book is priceless.
Andre Fraser CMG
Global Marketing Consultant