As more and more companies discover the power of Accountable Marketing and wish to develop this along with their CRM
activities, they are often wise to engage consultants to provide experience and strategy.

Peter Rosenwald´s career as a leading consultant in this field has included successful work for such clients as Disney
Consumer Products, Citibank (Consumer Banking), Unibanco (Credit Cards), Metromail, Q8 Petroleum,Time-Life Books
& The Abril Group (Magazine & Pay-TV Subscriptions).

Uniquely, Mr. Rosenwald only takes on projects that he can do himself, believing that the "consultant" must inspire the
team with whom he works and his greatest contribution is in the ability of the client company to develop the work after
he is no longer on the scene.

His working method is to do an initial assessment of the client project for a flat fee that includes a comprehensive written
report and/or presentation of his understanding of the problem and the method for solution. This is accompanied by a
detailed projected work plan and costing for consideration by the client.

For more information, please contact the author.

Accountable Marketing: The Economics of Data-Driven Marketing - 2005