Published in 2004, Accountable Marketing: The
Economics of Data-Driven Marketing is the first
book to provide readers with a complete understanding
of the how to make marketing more accountable and
with interactive tools to help them in the development
of accountable marketing strategies.

352 pages and with a CD containing 35 economic
calculation templates for everything from determining
how much to spend for a CRM campaign to calculating
lifetime customer value, the volume is immediately
accessible and usable by marketers and management
executives, a superb learning tool for executives and
students.

Accountable Marketing is a companion to the widely
used and valuable software tool, the Allowable Cost
Per Order Model (ACPO). To learn more about this
high-productivity software and receive a FREE software
trial click here.

Register now and for six months
you can have a free consultation
with the author of Accountable
Marketing: The Economics of Data-
Driven Marketing, Peter J. Rosenwald.
Click here to register.

When you have registered, go to
FREE CONSULTATION page and
make your request or return at any
time in six months to request the free
consultation.

You will also receive Template
Up-Dates and more information
on Accountable Marketing Methods.