Accountable Marketing: Author

Peter J. Rosenwald is best known as the founder
and CEO of Wunderman Worldwide which grew to
be the largest specialist direct marketing agency
in the world. During his more than 40 years in the
business as agency executive and subsequently
as a strategic consultant specializing in data-
driven marketing and CRM, Mr. Rosenwald has
been an industry leader with broad experience in
every aspect of the application of direct and data-
driven marketing to a wide range of businesses
from financial services and publishing to retail
and automotive marketing.

Accountable Marketing author Peter J.
Rosenwald welcomes comments and
correspondence on all aspects of accountability
in marketing and CRM. He will be happy to
answer your communications. To contact the
author directly with comments and queries,
please click here