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What
is Accountable Marketing?
The Author:
P.J. Rosenwald
Click on the image
for a short biography and
a letter from the author
measured and that allows the marketer to both project and analyze the
Return On Marketing Investment (ROMI). The disciplines of accountable
marketing are being examined by marketers of all types of goods and
services. A 2004 study by Forrester Research reported that fifty-percent
respondents said making marketing more measurable was their greatest
challenge.
The Book:
Accountable Marketing:
The Economics of
Data-Driven Marketing
by
P.J. Rosenwald
Click
on the book for
a synopsis
Accountable Marketing Purchasers
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consultation with the author of Accountable Marketing: The
Economics of Data-Driven Marketing, Peter J. Rosenwald
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Accountable Marketing: The Economics of Data-Driven Marketing - 2005